New Production Plant in Singapore
Silesia Flavours South East Asia Pte Ltd reacts to extensive growth potential
Silesia Flavours South East Asia Pte Ltd has opened a new production site in Singapore following a 15 months’ long construction period. To stay competitive and to meet the growing potential of the Asian market, the previous company domicile in Singapore consisting of laboratories and offices has been replaced with a brand new production plant and innovation center employing 65 people by now.
“With the shorter delivery times from Singapore we are able to further improve service levels to our customers in the South East Asian region”, explains Jorgen Hejl, Managing Director of Silesia Flavours South East Asia Pte Ltd.
Population growth combined with a continued migration from rural to urban areas lead to changes in consumer behaviours, which present great growth opportunities for the flavour expert.
In the new 16,000m2 building Production, R&D, Flavour Application as well as Sales & Marketing are all under one roof.
“Singapore as manufacturing hub makes sense. We can supply every country in Asia fast and cost effectively from here. The city state also attracts by its political stability and clear rules and regulations”, stresses Hejl.
The production of liquid flavours is already up and running and the commissioning of the process equipment for powder flavours is ongoing. The new factory uses the same process equipment, which is used in Germany and this simplifies the production transfer. The Singapore plant will meet the same high hygiene standards as in Germany. In addition to the new plant in Singapore, Silesia also operates a production plant in Shanghai.